Car hire prices at Madison Airport

A typical quote at Madison Airport for October 2026 is £43 a day for an Intermediate car, like a Volkswagen Jetta, booked around a month before your trip. A Compact such as a Nissan Versa is also about £43 a day, while a Fullsize car like a Chevrolet Malibu runs to £56. Leaving your booking to the last 2 weeks keeps an Intermediate at £43 a day. Over the year, prices swing between £51 a day for an Economy car in November 2026 and £91 for a higher-spec class in July 2027, so check your exact dates in the price checker.

Booking late saves about 39% at Madison Airport, with typical prices dropping from £71 a day 9 months out to £52 a day 2 weeks before your trip. If you have not booked yet, you have not missed anything, as prices 1 month out and 2 weeks out both average £52 across the year. Across the 395 airports we track car hire prices for, 48% of our customers book within 14 days of pickup. October 2026 sits at £43 a day for an Intermediate whether you book a month ahead or within the last 2 weeks.

Hertz is the cheapest supplier at Madison Airport for an Intermediate car, averaging £53 a day from 1,598 prices over the last 12 months. Enterprise is close behind at £54 a day, while Alamo averages £59 and National £65. Hertz scores 85/100 from 24 reviews, whereas Alamo reaches 91/100 from 72 reviews and National scores 92/100 from 77 reviews. Hertz accepts a debit card for some cars, while the other three desks require a credit card.

The cheapest company can cost you a longer queue or a bigger deposit, so check the review score and desk wait beside each car in the results before you book.

National is the best-reviewed company at Madison Airport, scoring 92/100 from 77 reviews, with counter waits averaging 24 minutes. National averages £65 a day for an Intermediate car over the last 12 months. Alamo scores 91/100 from 72 reviews at £59 a day with a 23-minute wait. Hertz is cheaper at £53 a day, but it scores 85/100 from 24 reviews and does not yet have enough reviews for a score.

Review scores are CarTrawler customers' own, from the last five months; the score and the desk wait sit beside each car in the results.

The deposit and card rule for each hire car are shown beside it in the results at Madison Airport. Filter for a debit card before you compare prices rather than after. Extras charged at the desk, such as a child seat or a second driver, are listed under each car with their price.

If you bring your own child seat, check your airline's rules first: most carry one free, some charge.

Payment card restrictions and counter delays catch people out at Madison Airport. Three of the 4 desks refuse debit cards completely, and even Hertz accepts them only on specific models, which turns people away at the counter. Typical wait times reach 24 minutes at National and 23 minutes at Alamo. Bring a credit card in the lead driver's name so you can collect the keys without delay.

Only 43% of prices at Madison Airport are full tank out, full tank back, so read the fuel line under the car before you book.

For motorway driving from Madison Airport, pick an Intermediate like a Volkswagen Jetta at about £43 a day for October 2026. It seats 5 people and holds 3 bags, giving you a comfortable cabin for longer highway journeys. A Compact such as a Nissan Versa also seats 5 with 3 bags at £43, while stepping up to a Fullsize Chevrolet Malibu provides 6 seats and 4 bags for £56. Every car offered is an automatic, while electric and hybrid models are entirely absent from current fleet quotes.